Polygraph is a film company focusing on nonfiction narratives. Subjective truth and falsehood are themes that reoccur in their movies. The rebranding of Polygraf consisted of colour planning, wordmark, and selection of an expressive and versatile off-the-shelf typeface.
The wordmark is robust, legible and recognisable; with typography inspired by Japanese graphic design of the post-war period.
The colour palette is minimal and classic.